Coerver® Coaching West London Partnership

Coerver® Coaching West London are delighted to announce their partnership with the Asian Sports Foundation (ASF).

The Asian Sports Foundation is a UK not-for-profit NGO campaigning for equality and inclusion for Asian communities in sport. The Asian Sports Foundation in partnership with Coerver® Coaching West London will look to deliver tangible projects which break down cultural and religious barriers and provide sporting benefits to a much underrepresented minority ethnic community.

Amit Sohal, Regional Director, Coerver® Coaching West London said, “This is a really exciting partnership to be involved in. ASF have a great team of ambassadors and we are looking forward to creating football programmes for children in the West London area.”

Jug Johal, Asian Sports Foundation Chairman added: “We are delighted to have agreed this new collaboration with Coerver® Coaching West London as we look to bring communities across the country together through the power of sport. We believe that this new partnership with Coerver® Coaching will have a huge benefit to the community of West London”

Amit continued, “Our method of coaching has been endorsed by leading clubs and federations around the world and is based on teaching five key player attributes – Skill, Speed, Strength, Sense & Spirit. We use role models from the best teams and clubs to inspire children to reach their maximum potential and also enhance their personal development by giving them greater confidence, improving communication, taking responsibility and working as a team – all very important life skills.

A key aim of this partnership with ASF is to make these opportunities available to children who may not otherwise have access to them.”

Look out for more information about the partnership through our social media platforms:

Website –
Twitter – @CoerverWLondon
Facebook –

For more information about Coerver® Coaching West London please visit

For further details about the Asian Sports Foundation, please visit them at:

Website – (Launching this Autumn)
Twitter – @AsianSports_Fdn
Facebook –

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