Research & Insight

Research & Insight: Helping to Increase Diversity in Sport

We are specialists in conducting insight research among Black, Asian and Minority Ethnic audiences. We all know these audiences are not homogeneous; we help sporting organisations make sense of these audiences and how to best reach and engage with them appropriately and with confidence.

This starts with research among these communities, key sporting stakeholders and staff within sporting bodies, so that initiatives to improve diversity in sports participation, sports management and boardrooms are evidence based.

insight