Our aim is to increase the activity levels of people of all ages from ethnic minority backgrounds, with a specific focus on supporting people from Asian communities in England’s ethnic groups.

This document has been developed on foundations laid down by the Government’s Sporting Future: a new strategy for an Active Nation and Sport England’s Uniting the Movement strategy. It’s welcomed that both documents recognise that more work needs to be done to increase the activity level of underrepresented groups.

Over the last decade ASF’s leaders have demonstrated the desire for rugby, football, golf and cricket in Asian communities and the ASF have succeeded in gaining political support, have engaged Asian and British youth into integrated sports projects, and have worked with young people who have since been selected to play for Asian nations. The next five years will build upon the profile and acknowledged expertise to accelerate Asian participation in sport, in England. It is recognised that sporting projects provide strong benefits to community cohesion, crime prevention and people’s health, and success will be measured in these terms.

Studies cite a number of factors including cultural & religious nuances, lack of role models and lack of education across multiple stakeholders which result in barriers for British Asians to participate in sports at grassroots and professional levels. Our focus is built around five key outcomes: physical wellbeing, mental wellbeing, sporting development, economic development and community cohesion. These outcomes will be delivered through three pillars of activity, Insight, Campaigning and Delivery which will directly influence our stakeholders.